How to Start a Profitable Print on Demand Business in 2024 Using AI

Harness AI for print on demand success with the "Journey Stack" - Midjourney, PrintJourney, Printify, and Shopify automating design to sales.

Mark -
  • Guide
  • Workflows
How to Start a Profitable Print on Demand Business in 2024 Using AI
Key Takeaways
Print on demand allows you to sell custom products without holding inventory
The "Journey" stack of AI tools makes starting a print on demand business easier than ever
Midjourney, PrintJourney, Printify, and Shopify combine to streamline design, production, and sales
AI automation reduces time and costs while increasing creativity and profits

What is Print on Demand?

What is print on demand?

Print on demand is a business model where products like t-shirts, mugs, wall art, and more are printed and shipped to the customer only after an order is placed. This eliminates the need to hold costly inventory or invest heavily in manufacturing upfront.

With print on demand, you can sell a wide variety of customized products by uploading your designs to an on-demand printer and integrating their service with your online store. When a customer orders, the printer fulfills and ships the product directly to them.

The Benefits of Print on Demand

Print on demand offers some compelling advantages over traditional product businesses:

Low Startup Costs & Risk

Since you don't pay for products until they sell, the upfront investment is very low. This reduces your risk when testing new product ideas.

No Inventory Hassles

You don't need to worry about storing, tracking, or shipping products yourself. The printer handles everything after the sale.

Customization Possibilities

With on-demand printing, you can offer a wide range of customized products tailored to niche audiences.


As your business grows, you can easily add new product designs and categories without increasing overhead costs.

However, running a successful print on demand business still requires strategic planning, creative design work, and savvy marketing. This is where AI and automation can give you a major advantage.

Introducing the "Journey" Stack for Print on Demand

The "Journey" stack is a powerful combination of AI tools that streamlines every aspect of starting and growing a profitable print on demand business:

  1. Midjourney - State of the art AI for generating unique product designs
  2. PrintJourney - All in one platform to automate design & publishing
  3. Printify - On demand printing and fulfillment for custom products
  4. Shopify - Ecommerce platform to build your online store and brand

By leveraging these tools together, you can save immense time and money while unleashing your creativity to produce winning product designs at scale.

How the Journey Stack Works

Here's a quick overview of how the Journey stack enables an end-to-end AI-powered print on demand workflow:

Design with Midjourney AI

Midjourney is a game-changer for product design. Instead of hiring expensive designers or spending hours searching for inspiration, I can generate unlimited fresh concepts with AI in minutes.

Midjourney is an advanced AI system that can generate stunning images from text prompts. This allows you to brainstorm and iterate on unlimited product design concepts in minutes.

You simply describe the design you have in mind, and Midjourney creates multiple visual variations for you to choose from or combine. This accelerates the ideation process and opens up possibilities human designers may never think of.

Automate with PrintJourney

PrintJourney saves me so much time and headache. Instead of wrestling with different tools and platforms, I have a central place to manage my entire product line.

PrintJourney is a no-code platform that connects your Midjourney designs to on-demand production and sales channels. Its key features include:

By centralizing your operations on PrintJourney, you eliminate tedious manual tasks and ensure consistency as your catalog grows.

Print On-Demand with Printify

Printify is one of the leading on-demand printing and dropshipping providers integrated into PrintJourney. With Printify, you can:

  • Offer a wide range of customizable products like t-shirts, hoodies, phone cases, wall art, and more
  • Take advantage of a global network of vetted printing partners
  • Automatically fulfill and ship orders as they come in
  • Easily monitor production and shipping status

Printify makes it simple to scale your product line without investing in inventory or logistics. PrintJourney seamlessly connects your designs to Printify's production.

Sell on Shopify

The final piece is an ecommerce platform to build your branded online store and sell your custom products. Shopify is the ideal choice, with:

  • Intuitive storefront design and customization
  • Robust sales features like discounts, gift cards, etc.
  • Integrated marketing tools for email, social media, SEO
  • Secure payment processing and order management

Thanks to PrintJourney's integration, you can automatically sync your product catalog from Printify to your Shopify store. This allows you to control your brand experience while leveraging on-demand production.

Key Benefits of the Journey Stack

By combining these powerful AI and automation tools, the Journey stack provides immense advantages for print on demand businesses:

Accelerated Time-to-Market
Go from product concept to sales-ready in hours instead of months. AI-generated designs and automated production drastically reduce your launch cycle.

Unlimited Design Possibilities Tap into the boundless creativity of AI to produce fresh, unique designs that capture attention in saturated markets.

Reduced Overhead Costs Avoid expenses like hiring designers, buying equipment/inventory, and managing logistics. The Journey stack optimizes for low operating costs.

Scalable and Flexible Operations Easily test new products, add designs, update pricing, and adapt your offerings as you grow. No technical skills required.

Data-Driven Decisions With all your design, product, and sales data centralized, you can analyze performance and make informed decisions to boost profits.

In essence, the Journey stack gives you all the powerful capabilities of a print on demand enterprise, accessible to anyone with a laptop and an internet connection.

Getting Started with the Journey Stack

Ready to launch your automated, AI-powered print on demand business? Here's a quick start guide:

  1. Sign up for the tools:

  2. Connect your accounts by following the integration guides in PrintJourney

  3. Brainstorm product ideas using PrintJourney's AI

  4. Generate designs with Midjourney(

  5. Create product templates with PrintJourney's templates

  6. Create and publish products PrintJourney's tools let you create products that are ready for sale in minutes.

  7. Sync your catalog to your Shopify store.

  8. Launch your store and start selling!

From there, you can continually update your products, experiment with new designs, analyze performance data, and optimize for growth.

Choosing a Profitable Niche

One key to success with print on demand is selecting a niche with the right mix of customer demand and lower competition. Some potential niches to explore include:

  • Pop Culture & Fandoms (movies, TV shows, games, anime, etc.)
  • Hobby & Interest Groups (sports, outdoor activities, crafts, etc.)
  • Causes & Movements (political, environmental, social justice, etc.)
  • Location-Specific (cities, states/provinces, travel destinations, etc.)
  • Holidays & Seasons (Christmas, Halloween, summer, etc.)
  • Humor & Memes
  • Motivational & Inspirational

The best niches tend to be quite specific, allowing you to create tailored products for an underserved audience. Researching your niche thoroughly is crucial.

You'll want to look at search volumes, competition levels, pricing trends, and engage with potential customers to validate demand. PrintJourney's AI tools can assist with this niche exploration process.

Pricing Your Products for Profit

Thanks to PrintJourney's AI-powered automation, I can offer way more product variety than my competitors while keeping costs low. This gives me the flexibility to find the perfect pricing sweet spot.

Once you've identified a niche, you'll need to set product pricing that is competitive yet profitable. Some key factors that will impact your pricing include:

  • Production Costs - The base price from your print provider like Printify
  • Desired Profit Margins - How much markup you want on each product
  • Competitor Pricing - What similar products in your niche are selling for
  • Positioning & Differentiation - Whether you want to be a value, mid-range, or premium brand

With print on demand, your production costs will likely be higher than ordering bulk inventory. This means you'll need to charge more premium pricing to account for your profit margins.

However, by leveraging AI design capabilities, you may be able to create more unique, desirable products that command higher prices. It's all about striking the right balance.

Marketing Your Print on Demand Store

With your Shopify store launched and listings optimized, it's time to drive traffic and sales through strategic marketing efforts:

Paid Advertising Leverage paid channels like Google Ads, Facebook Ads, Instagram Influencers, etc. to get your products in front of your target niche audience.

Search Engine Optimization (SEO) Optimize your online store and product listings for relevant keywords to improve organic search visibility.

Social Media Marketing Build an engaged following on platforms like Instagram, TikTok, etc. by sharing your product designs and brand storytelling content.

Email Marketing Capture subscriber emails and build automated campaigns to nurture leads and re-engage past customers.

Influencer Collaborations Partner with influencers in your niche to increase brand awareness and drive sales through affiliate promotions.

The key is to experiment with different channels and double down on what's driving the best results for your business. AI tools can assist with tasks like:

  • Automating ad creatives using your product designs
  • Generating SEO-optimized marketing copy
  • Personalizing email campaigns at scale
  • Identifying influencers and analyzing their engagement

Measuring Success & Optimizing

With all my data connected through PrintJourney's integrations, I can easily see what's working across my sales channels and product lines. This makes it simple to double down on winners and cut losers.

As your print on demand business grows, you'll need a way to track key metrics, analyze performance, and make data-driven decisions to increase efficiency and profits.

Some of the core metrics to monitor include:

  • Sales Revenue & Margins
  • Marketing Costs & ROAS
  • Website Traffic & Conversion Rates
  • Best/Worst Selling Products
  • Customer Acquisition Costs
  • Customer Lifetime Value
  • Email List Growth
  • Social Media Engagement

With the Journey stack, all of this data is centralized and connected. This makes it easy to run reports, visualize your numbers, and identify optimization opportunities like:

  • Updating pricing and promotions
  • Investing more into top-performing marketing channels
  • Retiring underperforming product designs
  • Testing new creatives and copy
  • Improving website user experience

The more you track, analyze, and iterate, the more profitable your automated print on demand business can become over time.


The print on demand model offers an incredible opportunity to turn your creative product ideas into a profitable online business. By leveraging the power of AI automation, the Journey stack makes this opportunity more accessible than ever before.

With Midjourney generating unique designs, PrintJourney streamlining production and sales, Printify handling fulfillment, and Shopify as your branded ecommerce storefront, you have all the tools needed to launch and scale a thriving print on demand operation.

From accelerating time-to-market and reducing overhead costs, to unlocking unlimited design possibilities and data-driven growth opportunities, the Journey stack provides a comprehensive solution for print on demand success.

If you're ready to join the future of ecommerce and put your creativity to profitable use, the time to start your AI-powered print on demand journey is now. Sign up today and bring your boldest product visions to life!

This post was last updated on March 23, 2024.

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